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Tune in as I explore how aligning your association’s news with relevant awareness days can boost visibility and engagement. Remember, it’s crucial to stand out amidst the noise.
Identify awareness days that align with your association’s mission and objectives to ensure your news feels relevant and impactful.
Plan your content well in advance to create a cohesive and engaging story.
Create a unique angle and use all available channels to amplify your message.
Consider collaborations to expand your reach and credibility.
Thoughtfully connecting your news to awareness days can transform your association’s outreach, making your messages more impactful and engaging.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100
