Public Relations

As the idea of influencer marketing in the digital landscape continues to soar, brands are having to shift the way they market products to consumer audiences.

Not too long ago, the title “influencer” was left to A-list celebrities, but has quickly become more widespread — with social users starting at less than 1,000 followers up to hundreds of millions.

In today’s world, consumers are influenced by what they see and the aesthetics of their Instagram feed, which is why it’s important for brands to understand how to leverage influencers. Get started on influencer campaigns and learn how to stay organized here.

– Ashley Glass, Jones PR

According to a recent announcement from GIPHY co-founder Alex Chung, the popular GIF-searching site is now the No. 2 search engine, only behind Google.

Created as a project for his friends, Chung says the idea came from philosophical conversations about language and communicating with others. The platform now works to download clip content in real-time to stay timely and relevant for events as they happen.

With more than 10 billion GIFs served across daily messaging and social media apps, this is a new SEO-like marketing tool all businesses and markets should become familiar with.

Learn more about how here.

– Ashley Glass, Jones PR

It’s true, social media never sleeps. Therefore, brands need to have a strategy in place to ensure engagement and response is a priority.

What is social media monitoring? It is the task that allows one to track social media mentions, engage and respond in real time. Each company sees the importance of social media monitoring. For some, it is being timely in responding to complaints, online reviews or inquiries.

If a customer reaches out via social media and a company or brand chooses not to respond, it is likely that they turned that customer sour and they will not return.

– Taylor Ketchum, Jones PR

Business owners and marketers both know the importance of understanding their employees and target audiences, but many make a critical mistake when it comes to communicating with younger generations. Millennials and Gen Z members belong to two distinct generations, yet they are often treated as a single group. Here are a few differences between the generations:

• Millennials are optimistic idealists; Gen Z is pragmatic and less trusting.
• Millennials are focused on experiences; Gen Z is frugal and focused on quality, long-term investments
• Millennials seek authenticity, but Gen Z craves it. Traditional marketing is increasingly ineffective as younger generations seek transparency.

– Andrew Aston, Jones PR

If you haven’t yet caught wind of the National Cowboy & Western Heritage Museum’s new social media manager, we’re glad to be the first ones to share this hilarious story with you.

As business doors began to shut across the OKC metro area due to COVID-19, Tim, who serves as head of security at the museum, received an additional job as social media manager and within days, received national attention.

With his innocent misuse of hashtags, as well as TikTok, his pure heart and dedication to performing his job became apparent, and the internet loved it. Read the full CNN story.

– Carolyn Taylor, Jones PR

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Yet misinformation during a crisis is sometimes more prevalent than the facts, which – along with science – are increasingly under attack. Consider the results of a survey that found 38% of beer drinkers would not buy Corona under any circumstances and 16% didn’t know whether the brew is related to the virus.

Learn more on what the coronavirus teaches us about crisis communications here.

– Jeremy Church, The Pittsburgh 100

Imagine that it’s the late 1990s or early 2000s and you’re about to sign on to AOL chat using dial-up or you’re picking out your favorite song on MySpace. Better yet, you’re dabbling in coding to make your page the trendiest and hide your “top 4.”

Then in 2004, “The Facebook” launched and soon surpassed all its social media predecessors by users. Other platforms have since launched, but Facebook continues to be the most used social media site.

TikTok is rapidly growing and Twitter follows behind Facebook’s portfolio of Instagram and WhatsApp. What could replace Facebook the way it replaced MySpace?

– Nicona Lane, Jones PR

The Public Relations Society of America (PRSA) Oklahoma City Chapter named Jones PR the 2019 Agency of the Year at the 42nd annual Upper Case Awards banquet. Jones PR also captured the top Best of Show Award for an Oklahoma Turnpike Authority public safety effort.

“Recommended by several Jones PR clients, this honor recognizes an agency hitting it out of the ballpark across the public relations and communications industry,” said President-Elect of PRSA Erin Engelke.

Agency of the Year is based on client recommendations for the agency’s exceptional work product and culture of professional growth, team leadership and community impact.

– Brenda Jones Barwick, APR, Jones PR