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Boosting productivity and fostering growth through delegation: A guide for PR professionals

by The 100 Companies
written by The 100 Companies

As a public relations professional, understand that you will not always be able to accomplish everything on your own. For this reason, relying on and trusting your team to help you cross the finish line is a crucial aspect of being a manager.

Delegating is a vital management skill that, once mastered, can help foster growth in team members, boost morale, increase productivity and also prepare a potential successor.

It takes a confident leader to delegate. One person juggling many tasks can be hard. Delegating doesn’t have to be. Trust your team and simultaneously provide them with opportunities to flourish.

– Celeste Tamez, Account Executive, ECPR Texas, The Austin 100

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Industry NewsPublic Relations

From press to post: Best practices for sharing earned media on social media

by The 100 Companies
written by The 100 Companies

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or brand.

Once you’ve chosen the platform(s) you want to use, it’s time to create visually appealing posts. Tracking your social media metrics to see how well your earned media coverage is performing is key. Look at things like engagement rates, reach and impressions.

Sharing your earned media coverage on social media is a great way to amplify your message and increase visibility for your brand. By following these tips, you can ensure your posts are visually appealing, engaging and effective.

– John Mathew Bernal, Director of Digital Media, ECPR Texas, The Austin 100

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BusinessFeatured NewsPublic Relations

Social media tips for your company

by The 100 Companies
written by The 100 Companies

Social Media Day is coming up on Wednesday, June 30. How is your company’s social media looking?

Here are some ways any business can elevate its digital presence:

  1. Be aware of your target audience: by knowing who views your channels, it affects the type of content you write and publish.
  2. Seek a relationship with organizations on media platforms: this is a way to learn from other organizations on strategies and build connections with them.
  3. Create a content calendar: scheduling out your posts is a way to ensure you stay organized.

– Carly Herbert, Jones PR

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The rise of influencer marketing
BusinessPublic Relations

The rise of influencer marketing

by The 100 Companies
written by The 100 Companies

As the idea of influencer marketing in the digital landscape continues to soar, brands are having to shift the way they market products to consumer audiences.

Not too long ago, the title “influencer” was left to A-list celebrities, but has quickly become more widespread — with social users starting at less than 1,000 followers up to hundreds of millions.

In today’s world, consumers are influenced by what they see and the aesthetics of their Instagram feed, which is why it’s important for brands to understand how to leverage influencers. Get started on influencer campaigns and learn how to stay organized here.

– Ashley Glass, Jones PR

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GIPHY is the second most popular search engine
BusinessPublic Relations

GIPHY is the second most-used search engine, behind Google

by The 100 Companies
written by The 100 Companies

According to a recent announcement from GIPHY co-founder Alex Chung, the popular GIF-searching site is now the No. 2 search engine, only behind Google.

Created as a project for his friends, Chung says the idea came from philosophical conversations about language and communicating with others. The platform now works to download clip content in real-time to stay timely and relevant for events as they happen.

With more than 10 billion GIFs served across daily messaging and social media apps, this is a new SEO-like marketing tool all businesses and markets should become familiar with.

Learn more about how here.

– Ashley Glass, Jones PR

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social media monitoring
BusinessPublic Relations

Importance of investing in social media monitoring

by The 100 Companies
written by The 100 Companies

It’s true, social media never sleeps. Therefore, brands need to have a strategy in place to ensure engagement and response is a priority.

What is social media monitoring? It is the task that allows one to track social media mentions, engage and respond in real time. Each company sees the importance of social media monitoring. For some, it is being timely in responding to complaints, online reviews or inquiries.

If a customer reaches out via social media and a company or brand chooses not to respond, it is likely that they turned that customer sour and they will not return.

– Taylor Ketchum, Jones PR

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Understanding Gen Z
BusinessPublic Relations

Understanding Gen Z (and how they’re different than millennials)

by The 100 Companies
written by The 100 Companies

Business owners and marketers both know the importance of understanding their employees and target audiences, but many make a critical mistake when it comes to communicating with younger generations. Millennials and Gen Z members belong to two distinct generations, yet they are often treated as a single group. Here are a few differences between the generations:

• Millennials are optimistic idealists; Gen Z is pragmatic and less trusting.
• Millennials are focused on experiences; Gen Z is frugal and focused on quality, long-term investments
• Millennials seek authenticity, but Gen Z craves it. Traditional marketing is increasingly ineffective as younger generations seek transparency.

– Andrew Aston, Jones PR

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oklahoma museum social media
BusinessPublic Relations

Oklahoma museum’s social media gets national attention

by The 100 Companies
written by The 100 Companies

If you haven’t yet caught wind of the National Cowboy & Western Heritage Museum’s new social media manager, we’re glad to be the first ones to share this hilarious story with you.

As business doors began to shut across the OKC metro area due to COVID-19, Tim, who serves as head of security at the museum, received an additional job as social media manager and within days, received national attention.

With his innocent misuse of hashtags, as well as TikTok, his pure heart and dedication to performing his job became apparent, and the internet loved it. Read the full CNN story.

– Carolyn Taylor, Jones PR

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BusinessPublic Relations

Coronavirus highlights need for crisis communications plan

by The 100 Companies
written by The 100 Companies

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse. In the case of a crisis like the coronavirus, this instant access merely feeds the public’s need for more details.

Yet misinformation during a crisis is sometimes more prevalent than the facts, which – along with science – are increasingly under attack. Consider the results of a survey that found 38% of beer drinkers would not buy Corona under any circumstances and 16% didn’t know whether the brew is related to the virus.

Learn more on what the coronavirus teaches us about crisis communications here.

– Jeremy Church, The Pittsburgh 100

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BusinessPublic Relations

Social media throwback

by The 100 Companies
written by The 100 Companies

Imagine that it’s the late 1990s or early 2000s and you’re about to sign on to AOL chat using dial-up or you’re picking out your favorite song on MySpace. Better yet, you’re dabbling in coding to make your page the trendiest and hide your “top 4.”

Then in 2004, “The Facebook” launched and soon surpassed all its social media predecessors by users. Other platforms have since launched, but Facebook continues to be the most used social media site.

TikTok is rapidly growing and Twitter follows behind Facebook’s portfolio of Instagram and WhatsApp. What could replace Facebook the way it replaced MySpace?

– Nicona Lane, Jones PR

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BusinessPublic Relations

PRSA OKC names Agency of the Year

by The 100 Companies
written by The 100 Companies

The Public Relations Society of America (PRSA) Oklahoma City Chapter named Jones PR the 2019 Agency of the Year at the 42nd annual Upper Case Awards banquet. Jones PR also captured the top Best of Show Award for an Oklahoma Turnpike Authority public safety effort.

“Recommended by several Jones PR clients, this honor recognizes an agency hitting it out of the ballpark across the public relations and communications industry,” said President-Elect of PRSA Erin Engelke.

Agency of the Year is based on client recommendations for the agency’s exceptional work product and culture of professional growth, team leadership and community impact.

– Brenda Jones Barwick, APR, Jones PR

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BusinessPublic Relations

Christmas in July, oh my!

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The Oklahoma 100 is producing its inaugural Christmas in July package promotion, giving businesses the opportunity to revive their digital media strategies and overall message during Q3 and Q4 of 2019.

Choose a package and redeem it when the time is right.

Biggest bang for your buck:

Four 100-word stories with photos: $1,100 (savings: $300).

Three 100-word stories with photos: $850 (savings: $200).

Two 100-word stories with photos: $600 (savings: $100).

Single article promotion:

100-word story with photo: $350.

100-second video (client supplies footage): $850.

100-second video (footage to be filmed): $1,800.

– Editorial staff

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BusinessPublic Relations

3 steps to crafting a compelling business story

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Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:

1. Identify your character(s). Your customer, an employee, a business partner or founder. These are the voices to your narrative, and their experiences are woven together to make your story unique.

2. Determine your turning point. A roadblock, challenge, obstacle or dream unrealized.

3. Give people a reason to care. Is there a moral or educational lesson? How is it emotionally relevant to your core audience?

– Hollie Geitner, The Pittsburgh 100

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BusinessPublic Relations

Benefits of content marketing

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Content marketing is a type of marketing that involves the creation of online materials to stimulate interest in products or services. Here’s why you should invest in content marketing:

Improve brand awareness

The more content you post online, the more people will engage with your posts, videos and blogs.

Create loyalty and trust

When potential customers review the material you share online over and over again, your credibility will grow (especially when material is authentic and valued).

Drive sales

Current and future customers will move through the purchase decision more quickly when they can build a relationship with your business.

– Ashley Ross, Jones PR

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Why refreshing your brand is a must

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Is your business looking to grow and improve? Of course it is. Maybe it’s time you think about refreshing your brand. This will allow you to take a step back and remind yourself why your business exists in the first place.

Repositioning your brand will help you stay more competitive in the market and ensure a meaningful, lasting bond between your brand, employees and customers. Figuring out what matters most to your customers, getting down to the nitty-gritty details and inspiring an uplifting spirit to those who interact with your brand will help revive your business like never before.

– Meaghan Hatch, Jones PR

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3 reasons your business needs a brand-new look

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A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?

1. If it has been 10 years with the same look, it’s outdated.

2. Has your company outgrown its original mission? Do you have new capabilities? A fresh look is the perfect opportunity to talk about those exciting changes.

3. Do you want to tap into a new audience? If so, your current look may need some attention.

– Hollie Geitner, The Pittsburgh 100

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BusinessPublic Relations

Use original content to generate traffic and leads

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According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

Not quite – 91 percent of people say ads are more intrusive today than two years ago. Also, Content Marketing Institute found original content gets three times more leads than paid search advertising.

There’s a right and wrong way for building website visitors and quality leads, but it takes time, creativity and some digging to curate content that will resonate. Start by:

• Scheduling one-on-one interviews with employees.

• Reviewing analytics to see the most-viewed pages.

• Creating a content calendar.

– Robin Rectenwald, The Pittsburgh 100

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The best PR campaigns of the past two decades

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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

In a PRWeek poll, voters overwhelmingly picked the American Heart Association’s Go Red for Women campaign as the best of the past two decades, closely followed by Procter & Gamble’s Always brand’s #LikeAGirl social media drive.

Along with those leaders, many of the 20 nominees successfully took advantage of social media channels to bring their message directly to consumers.

– Dan Stefano, The Pittsburgh 100

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The big questions about Google Ads

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The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies.

But what do Google Ads cost? This always seems to be the question that comes to mind. Unfortunately, there’s no clear answer. It will vary based on the competition around your keywords, industry, location, quality of your campaign and offers, timing and overall goals.

Should I use them? We take a deeper look into how they work, what they look like, and how the pay-per-click system works to help you answer this question in a recent blog.

– Noah Fleming, The Pittsburgh 100

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BusinessPublic Relations

Digital trends for 2019

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Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.

Two trends that launched in 2018 that will dominate in 2019:

1. Facebook video ad breaks: They started in late 2018, but in 2019, if your Facebook page pushes out videos, consider adding in video ad breaks.

2. Instagram Stories: In 2018 they came, but this year you need to make sure your brand is using the function to tell its story, especially with the ability to save highlights.

– Taylor Ketchum, Jones PR

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BusinessPublic Relations

Quality over quantity

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When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.

While developing quality content takes longer, it will yield better results. It’s still important to be consistent, but carving out time to research topics, incorporate keywords and put in place an effective strategy on the front-end will drive traffic and engagement.

It’s important to remember that content marketing is a long game. It may take time to see results, but it will be well worth it.

– Sandra McGrew, The Arkansas 100

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BusinessPublic Relations

Public relations trends to watch in 2018

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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.

With newsrooms dwindling and lines blurred between earned and paid media, traditional media tactics should be refined. It’s more important than ever to include digital, social and paid aspects in any public relations campaign to ensure your message is heard by the right audience.

Fortunately, new metrics tools are on the rise to provide insight into consumer behavior and campaign effectiveness. IrisPR and SumAll are two great resources to drive results and maximize any PR strategy.

– Brianna Shoaf, The Tallahassee 100

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A man working on his marketing strategy on his ipad.
BusinessPublic Relations

Foolproof Holiday Marketing Tips

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Two of America’s most beloved holidays are around the corner, and companies often struggle with a holiday marketing strategy. Consider these tried-and-true tips for joining in the holiday spirit.

1. Get social! Your followers are more active on social networks around the holidays. Join them!

2. Drive engagement with giveaways or contests. Who wouldn’t want to win a great gift around the holidays?

3. Don’t forget Giving Tuesday. For nonprofits, this is the perfect time to ask for support. For companies, use this day to share your company’s goodwill, or ask followers to join in supporting a cause.

– Kelly Hughes, Jones PR

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Podcasts: Changing the Game

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In today’s digital marketing age, analytics are everything.

And soon, the power of analytics to shape and rank content is coming to podcasts – already a medium with millions of listeners. Until now, podcasts have had few metrics, but when Apple launches podcast analytics later this year, marketers will gain valuable insights into how a podcast’s audience is engaging, such as:

– when and where people listen;

– if and when they stop listening;

– and whether they stay tuned for ads.

Analytics should make podcasts more appealing to marketers, in turn increasing financial support for podcasts – a win for marketers, producers and listeners.

– Kyle Parks, The Tampa Bay 100

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Working With Influencers

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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.

Things to consider when working with influencers: how many followers do they have? Are their followers in your target audience? How often do they share sponsored posts? Do they have a high engagement rate?

Reaching out to someone with 100K+ Instagram followers can seem intimidating, but everyone I’ve reached out to has been kind, receptive and helpful. If it fits with your brand, consider partnering with an influencer on your next paid campaign.

– Haley Barton, The Atlanta 100

Atlanta

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BusinessPublic Relations

Influencer Marketing: How to Do It Right

by The 100 Companies
written by The 100 Companies

It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.

– Research – don’t only look at social influencers’ follower counts – find out their passions and interests, and check who their followers are too!

– Commit – this isn’t a hit-and-run exercise – be in it for the long haul to reap long-term returns.

– Invest – recognize the right influencer’s value by rewarding – payment, privileges and perks!

Done right, influencer marketing can create customers who create customers. Now that’s influence!

– Tara Rogers-Ellis, The Dubai 100

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R.I.P Vine as We Know It

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Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.

Users can still take the six-second looping videos, to be saved or uploaded on Twitter, but the timeline of videos no longer exists.

If you want to pay your respects to the app one last time, CNN’s social team members put together a compilation of their favorite 15 videos.

– Emily Tracy, SPR Atlanta

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BusinessPublic Relations

Netflix Proves Where They Lead, You Will Follow

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Netflix is reviving Gilmore Girls – the charismatic TV series set in a storybook Connecticut town focusing on Lorelai Gilmore and her daughter Rory.

On Oct. 5, Netflix turned 200 coffeehouses nationwide into Luke’s Diner, an adored spot from the original series, ahead of the show’s revival on Nov. 25. Each diner had décor from the show, employees in costumes (Luke’s aprons, backward caps) and coffee cups.

Netflix created an inclusive experience, which drew on the nostalgia of the show. According to the list of locations, every state included at least one “pop-up diner” (with Oklahoma having four locations).

– Jake Pasdach, Jones PR

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