Public Relations

As a public relations professional, understand that you will not always be able to accomplish everything on your own.

Before you start sharing your earned media, think about which social media platforms are most appropriate for your business or brand.

Social Media Day is coming up on Wednesday, June 30.

As the idea of influencer marketing in the digital landscape continues to soar, brands are having to shift the way they market products to consumer audiences.

According to a recent announcement from GIPHY co-founder Alex Chung, the popular GIF-searching site is now the number two search engine, only behind Google.

It’s true, social media never sleeps. Therefore, brands need to have a strategy in place to ensure engagement and response is a priority.

Millennials and Gen Z members belong to two distinct generations, yet they are often treated as a single group.

If you haven’t yet caught wind of the National Cowboy & Western Heritage Museum’s new social media manager, we’re glad to be the first ones to share this hilarious story with you.

Today’s rapidly changing information cycle can either be a cure for bad news or make it worse.

Imagine that it’s the late 1990s or early 2000s and you’re about to sign on to AOL chat using dial-up or you’re picking out your favorite song on MySpace.

The Public Relations Society of America (PRSA) Oklahoma City Chapter named Jones PR the 2019 Agency of the Year at the 42nd annual Upper Case Awards banquet.

The Oklahoma 100 is producing its inaugural Christmas in July package promotion, giving businesses the opportunity to revive their digital media strategies and overall message during Q3 and Q4 of 2019.

Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:

Content marketing is a type of marketing that involves the creation of online materials to stimulate interest in products or services. Here’s why you should invest in content marketing:

Is your business looking to grow and improve? Of course it is. Maybe it’s time you think about refreshing your brand. This will allow you to take a step back and remind yourself why your business exists in the first place.

A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?

According to HubSpot, the most common marketing challenge is generating traffic and leads. Easy fix, right? Pay for an ad.

As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.

The advertising arm of Google rebranded last year to make it easier for businesses to incorporate advertising platforms into their strategies.

Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.

When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.

The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.

Two of America’s most beloved holidays are around the corner, and companies often struggle with a holiday marketing strategy. Consider these tried-and-true tips for joining in the holiday spirit.

In today’s digital marketing age, analytics are everything.

I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.

It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.

Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.

Netflix is reviving Gilmore Girls – the charismatic TV series set in a storybook Connecticut town focusing on Lorelai Gilmore and her daughter Rory.