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The rise of influencer marketing

by The 100 Companies
The rise of influencer marketing

As the idea of influencer marketing in the digital landscape continues to soar, brands are having to shift the way they market products to consumer audiences.

Not too long ago, the title “influencer” was left to A-list celebrities, but has quickly become more widespread — with social users starting at less than 1,000 followers up to hundreds of millions.

In today’s world, consumers are influenced by what they see and the aesthetics of their Instagram feed, which is why it’s important for brands to understand how to leverage influencers. Get started on influencer campaigns and learn how to stay organized here.

Ashley Glass, Jones PR

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