988 Oklahoma Mental Health Lifeline debuted a commercial statewide in English and Spanish during the highly-anticipated 2023 Big Game.
988 Oklahoma is a 24/7 crisis and suicide prevention lifeline connecting Oklahomans to trained professionals and offering the help and resources they need. The commercial brings much-needed awareness of the lifeline and its life-saving services.
Oklahoma’s own Kristin Chenoweth headlines this spot. The commercial uses a dash of humor to bring awareness to the everyday struggles that many suffer from in silence. By personifying “burden,” Kristin’s talents are showcased in various ways before ultimately revealing her purpose in the spot.