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Digital trends for 2019

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Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.

Two trends that launched in 2018 that will dominate in 2019:

1. Facebook video ad breaks: They started in late 2018, but in 2019, if your Facebook page pushes out videos, consider adding in video ad breaks.

2. Instagram Stories: In 2018 they came, but this year you need to make sure your brand is using the function to tell its story, especially with the ability to save highlights.

Taylor Ketchum, Jones PR

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