Content Marketing

The Oklahoma 100 is producing its inaugural Christmas in July package promotion, giving businesses the opportunity to revive their digital media strategies and overall message during Q3 and Q4 of 2019.

Choose a package and redeem it when the time is right.

Biggest bang for your buck:

Four 100-word stories with photos: $1,100 (savings: $300).

Three 100-word stories with photos: $850 (savings: $200).

Two 100-word stories with photos: $600 (savings: $100).

Single article promotion:

100-word story with photo: $350.

100-second video (client supplies footage): $850.

100-second video (footage to be filmed): $1,800.

– Editorial staff

Content marketing is a type of marketing that involves the creation of online materials to stimulate interest in products or services. Here’s why you should invest in content marketing:

Improve brand awareness

The more content you post online, the more people will engage with your posts, videos and blogs.

Create loyalty and trust

When potential customers review the material you share online over and over again, your credibility will grow (especially when material is authentic and valued).

Drive sales

Current and future customers will move through the purchase decision more quickly when they can build a relationship with your business.

– Ashley Ross, Jones PR

Can we believe we are saying 2019 already? As Q4 is ending, communication specialists are preparing to implement their 2019 strategies – these must include the use of video on social media.

Two trends that launched in 2018 that will dominate in 2019:

1. Facebook video ad breaks: They started in late 2018, but in 2019, if your Facebook page pushes out videos, consider adding in video ad breaks.

2. Instagram Stories: In 2018 they came, but this year you need to make sure your brand is using the function to tell its story, especially with the ability to save highlights.

– Taylor Ketchum, Jones PR

When determining a content marketing strategy, more isn’t always better. There’s an endless stream of content available as you scroll through various platforms, and that’s a whole lot of noise to break through.

While developing quality content takes longer, it will yield better results. It’s still important to be consistent, but carving out time to research topics, incorporate keywords and put in place an effective strategy on the front-end will drive traffic and engagement.

It’s important to remember that content marketing is a long game. It may take time to see results, but it will be well worth it.

– Sandra McGrew, The Arkansas 100