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Navigating dissent: crafting public statements in associations

by The 100 Companies

In this Association Insights video, I explore a pressing challenge for association leaders: How do you craft a public statement when your members are divided on an issue?

Establishing a clear decision-making framework is essential for transparency and fairness, allowing you to navigate controversial topics inclusively and without causing dissension and resentment.

This video delves into strategies for aligning statements with your core constituency while maintaining harmony and understanding across diverse member views. Learn to communicate effectively, balancing differing opinions and highlighting common values to unify your association’s voice, allowing you to master the art of crafting balanced public statements.

Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100

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