According to LinkedIn stats, 77% of B2B marketing professionals saw their best organic results through the platform. Advertising on the platform is growing as well, with expectations it will reach $7.7 billion by 2026.
If you are using LinkedIn for content marketing, consider adding LinkedIn Polls to get valuable feedback, spark conversations and spot trends.
Also, an independent study of 3,000 posts showed that how to and list-style articles that are 1,900 words in length saw significantly more engagements.
Marketing automations can help you expand your network more effectively as well, allowing you to focus on relationships instead of on clicks.