In this video, I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Here’s how:
1. Respond quickly and transparently – Immediate acknowledgment of the issue with a clear action plan is crucial. Delays can worsen the situation.
2. Stick to the facts – Provide accurate information to maintain credibility and trust.
3. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions.
4. Engage directly with stakeholders – Personal outreach to members, partners and impacted parties is vital for rebuilding trust.
Follow these steps to stay ahead of the narrative and effectively navigate challenges.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100
