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Understand marketing for every generation

by The 100 Companies

Generational marketing is the development of specific marketing strategies to target each age demographic based on their observed consumer behaviors and tendencies:

• Baby Boomers – Inclined towards traditional advertising, but have an existing online presence too. Keep content simple and straightforward.

• Generation X – Consumes traditional and digital media in equal parts. Places great value in peer reviews and usable content such as discount coupons and limited offers.

• Millennials – Information about the products and services should be readily available online. Likes to see new innovations.

• Generation Z – Most tech-savvy. Prefers short videos and user-generated content that they can share on social media.

– Marie Gabrielle Patasin, C2 Communications, The Southwest Florida 100

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