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Talk about type: target market and font pairs

by The 100 Companies

When creating a design, the typefaces you choose are extremely important. Every typeface can portray an idea or feel that will help you target your desired audience and get the most effective response. Below is a list of three great font pairs that can be used to appeal to different audiences:

• Goldman & Barlow Semi Condensed is a great sporty combo to attract young men & athletes attention.

• Tangerine & Lora is an elegant pair that grabs young ladies’ interest and draws them into the design.

• Fredoka One & Comfortaa is a great pair to target kid audiences with, while also avoiding looking tacky.

Sarah Jay, Jones PR

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