Reaching young Millennial and Gen Z members is a challenge for many associations. Here are a few strategies that resonate with these generations’ unique characteristics and preferences:
• Emphasize the value proposition.
• Provide digital engagement.
• Foster inclusivity and diversity.
• Prioritize sustainability and social responsibility.
• Leverage technology and gamification.
• Listen and engage with young members.
Remember that generational preferences may vary, and it’s important to continuously adapt and refine your strategies based on feedback and industry trends. Building genuine connections, offering value and creating a vibrant community are key to attracting and retaining young Millennial and Gen Z members. Watch for more.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100
