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Giving new life to the pencil

by The 100 Companies

One of the most influential communication tools dates back 450 years. Kids learn to write with it and adults still use it to take notes, doodle and draw – the pencil.

With US offices in Atlanta, SproutWorld created the world’s only plantable pencil, replacing the eraser with a seed capsule and giving the pencil a second life. Once it’s too short to use, the pencil can be planted and flowers, herbs, vegetables and even trees will grow.

Made 100% from sustainably harvested wood, graphite and clay, SproutWorld pencils come with 11 different seeds, including basil, cherry tomato, spruce tree or sunflower.

Laura Cubbage, 360 Media, Inc., The Atlanta 100

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