When brands are looking for an “influencer,” most of us think about celebrities and pro athletes, but the rise in content creators on newer platforms like TikTok has changed the marketplace.
It seems like anyone can be an “influencer,” which is somewhat true, but how do you find and vet trusted influencers for your campaign?
Roll up your sleeves and get down to “good, old-fashioned research.” Get on social platforms and search for content on your topic using hashtags. The algorithm will provide a list of creators who are posting on your topic who you research further for collaborating with.
– April Catarella, Gambel Communications, The New Orleans 100