Social Media

It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.

Instagram users can now watch or create videos with IGTV. Five years ago, the platform started to allow 60-second videos and recently expanded to give users and brands more freedom with their video marketing.

Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.

Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”

Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.

In the next four issues of The Oklahoma 100, a new series will take place that covers the big four social media platforms (Facebook, Twitter, Instagram and LinkedIn) and how to manage with appropriate social media etiquette.

Discussions have started about changes Facebook announced regarding its algorithm.

Recent technological advancements have given rise to several social media trends for 2018.

Small businesses that must manage their marketing efforts in-house often face challenges when it comes to their social media channels.

As Instagram continues to grow, improving efficiency for brands who utilize its tools, your business could be using these strategies to reach your target audiences:

Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.

Making your brand stand out from others on Instagram is a difficult problem to solve, but these four tips on captions are your key to success:

Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

Here’s a guide to scheduling content to increase engagement among your followers.

• Facebook is most effective at reaching consumers 1-4 p.m., Wednesday through Friday, and 12-1 p.m. on weekends.

• Instagram users are more consistently engaged than Facebook users, but differ from Facebook in that its busiest times are during off-work hours.

• Professionals on LinkedIn are most active before and after work 7-8 a.m. or 5-6 p.m.

• Business-to-consumer brands on Twitter experience more retweets 5-6 p.m. midweek.

• Finally, if your business has Pinterest, stick to Saturday and Sunday.

If we have seen it once, we have seen it a hundred times. Instagram, owned by Facebook, has added new features that clone those of Snapchat. The newly added “face filters,” allow Instagram users to apply crowns, bunny ears or the popular wrinkle eraser to their selfies.

As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.

If you have logged into your personal Facebook account during the last few weeks, you have most likely encountered a timeline box that showcases tips on how to spot false news on Facebook.

Recently, I had the opportunity to visit the place that got me in to the industry I am in today. Visiting Facebook Headquarters brought me a new surge of passion.

First, it was Boeing’s Air Force One program. Then, Lockheed’s F-35 program, when the company’s valuation fell by nearly $4 billion – after a single tweet.

The first thing you must do when it comes to negative comments is to determine if it is quality feedback or an internet troll.

If you’re on Facebook you’ve probably seen articles that read “Why (celebrity) is moving to .” This is just one of many examples of digital “Fake News,” which are stories published by deceptive sources equipped with shocking or attention grabbing headlines. The purpose? To make money.

Learning how to differentiate the strategy between your personal and business Instagram accounts can be challenging. Follow these tips for guidance:

Brands are taking advantage of a new built-in feature on Instagram. When browsing, if you come across a product you like and screenshot it, you are given the ability to share the image via Facebook, email, text or tweet.

1. Showcase: Add links to your profiles in your email signature. Show which channels you are active on, especially LinkedIn. Don’t forget to add your mobile device.

Social media has dramatically impacted campaigns and how Americans interact with elected officials. Here are three reasons social media is changing our political landscape:

Instagram recently launched a new feature, Instagram Stories, allowing users to posts moments of their day in a slideshow format.