Make your social media more accessible

Although social media easily connects people across the world, it can also be limiting for certain groups, such as the visually impaired or deaf. Incorporating these tips in your digital presence can make your platforms more inclusive:

• Include captioning on videos for people who are hard of hearing. Adding subtitles will make your social media more accessible and can actually increase your views.

• Write hashtags in CamelCase such as #SocialMedia instead of #socialmedia. This is a simple solution that will make your hashtag easier to read.

Utilizing these simple steps can help you improve the digital experience for all users.

– Meaghan Hatch, Jones PR