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When you go viral during a crisis situation like a hurricane, it’s important to understand that your newfound followers aren’t necessarily prospective customers. But that doesn’t mean you can’t capitalize on your new fame.
If you want to convert followers to customers, make sure you aren’t just talking about the crisis. Relate key messages about your core business back to how it was impacted, how you survived and how you are moving on with your life.
It is also worth registering your content for advertising perks. With the increased volume of views and followers, you may qualify for cash payouts.
– Cyndee Woolley, APR , C2 Communications
