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Impact of Social Media on Political Campaigns


Social media has dramatically impacted campaigns and how Americans interact with elected officials. Here are three reasons social media is changing our political landscape:

· Rapid Response: 62% of Twitter and Facebook users say those platforms serve as their primary news source, according to Pew Research Center.

· Changing Narrative: Candidates can change the narrative at any point in their campaign with just 140 characters.

· Fundraising: Ted Cruz excelled in fundraising through an app for his bid for the Republican candidacy, garnering $26.6 million. Bernie Sanders – the favorite among young Democrats – also gained traction through his digital campaign using hashtag #FeelTheBern.

Joshua Harlow, Jones PR

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