Making your brand stand out from others on Instagram is a difficult problem to solve, but these four tips on captions are your key to success:
1. Give your captions a voice: Build trust with a consistent, lighthearted tone.
2. Lead with most important information: Put the most relevant information at the top to grab attention before users have to click the “more” button.
3. Use a call-to-action: Encourage responses and engagement by asking questions and inviting users to comment and tag friends.
4. Have goals: Decide what needs to be promoted and create a schedule for content.