Now more than ever, digital marketing is changing the way we communicate. Social media helps brands connect with target audiences with the click of a button.
The social media world changes on a dime, and we need to keep up. Here are a few ways to keep your brand’s feed fresh in the ever-changing environment on social media:
• Create a daily, weekly or monthly series.
• Run a contest or giveaway – people can’t resist the power of a gift.
• Conduct a social media takeover.
• Share, pin, retweet and regram.
• Create short clips of video content.
• Take advantage of trending topics.
– Shelby Westbrook, Jones PR