Known as the “cooler” social media platform, Instagram gives people what they desire at their core when it comes to social media – a place to engage and connect through images and videos, without having to be buried in all the “Facebook craziness.”
Good rules to follow:
1. Use influencers strategically: Allow them to create their own content to showcase your brand in an authentic way.
2. Instagram allows you to communicate directly with each comment – do so.
3. Use hashtags wisely and make sure they connect with your business.
4. Take the time to put out quality images and videos.