1. Showcase: Add links to your profiles in your email signature. Show which channels you are active on, especially LinkedIn. Don’t forget to add your mobile device.
2. Shout Out: Be the leader that connects with his or her team. Find ways to praise team members who are going above and beyond and leading your business to greater success.
3. Schedule: Social media can be time-consuming, but on days when your calendar is full, don’t let your profiles go dark. Use tools like Hootsuite or Sprout Social to schedule posts in advance on different channels, including LinkedIn and Instagram.