Recent technological advancements have given rise to several social media trends for 2018.
Here are a few to look out for:
Virtual reality: The rise of VR headset sales in 2017 has forced brands to develop ways to engage with consumers in a more interactive way.
Live streaming: Brands will use live streaming to push out immediate messages and for control of crisis situations.
Mobile games: Gaming platforms will be used by brands to reach Generation Z consumers.
2018 will be a year for technology to show its impact. Overall, it should help business owners improve their customer relations services.