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2018 Social media trends for business owners

by Michael Polzella

Recent technological advancements have given rise to several social media trends for 2018.

Here are a few to look out for:

Virtual reality: The rise of VR headset sales in 2017 has forced brands to develop ways to engage with consumers in a more interactive way.

Live streaming: Brands will use live streaming to push out immediate messages and for control of crisis situations.

Mobile games: Gaming platforms will be used by brands to reach Generation Z consumers.

2018 will be a year for technology to show its impact. Overall, it should help business owners improve their customer relations services.

Taylor Ketchum, Jones PR

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