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Social Media: Timing Is Everything

by The 100 Companies

Here’s a guide to scheduling content to increase engagement among your followers.

  • Facebook is most effective at reaching consumers 1-4 p.m., Wednesday through Friday, and 12-1 p.m. on weekends.
  • Instagram users are more consistently engaged than Facebook users, but differ from Facebook in that its busiest times are during off-work hours.
  • Professionals on LinkedIn are most active before and after work 7-8 a.m. or 5-6 p.m.
  • Business-to-consumer brands on Twitter experience more retweets 5-6 p.m. midweek.
  • Finally, if your business has Pinterest, stick to Saturday and Sunday.

Kelly Hughes, Jones PR

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The Oklahoma 100