Social Media: Timing Is Everything

by The 100 Companies June 5, 2017

written by The 100 Companies June 5, 2017

Marketers’ key to connecting with social media users is in the timing.

Here’s a guide to scheduling content to increase engagement among your followers.

Facebook is most effective at reaching consumers 1-4 p.m., Wednesday through Friday, and 12-1 p.m. on weekends.

Instagram users are more consistently engaged than Facebook users, but differ from Facebook in that its busiest times are during off-work hours.

Professionals on LinkedIn are most active before and after work 7-8 a.m. or 5-6 p.m.

Business-to-consumer brands on Twitter experience more retweets 5-6 p.m. midweek.

Social Media