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Eskimo Joe’s: Building the Brand


Eskimo Joe’s is undoubtedly one of Oklahoma’s most beloved restaurants. Oklahoma natives Stan Clark and Steve File opened the bar on July 21, 1975 and later started serving food in 1984.

The memorable logo of Eskimo Joe and his canine companion Buffy was designed by an 18-year-old commercial arts student on the first attempt. The brand continued to grow after the company placed a small order for 72 t-shirts, which sold at $3.75 each and came with a free beer.

The merchandise was a massive hit, and today the brand has national and international retail notoriety.

Jake Pasdach, Jones PR

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