New year, new brand

A new year is a new opportunity to freshen up the image of a brand, whether it be your company or yourself. It’s easy to get stuck in a creative rut. It’s tempting to go with what worked in the past and just stick with it.

The biggest brands in the world are always generating new campaigns with new imagery, and you should too. Don’t be afraid to experiment with new concepts, fonts, colors and graphics.

Whether it’s a personal blog page or your company’s advertising, your brand always has some wiggle room to be presented in a new light.

– Gilles Weingart, Jones PR