Design

When applied to brands, color is critical to company’s entire success.

Vision boards are powerful visualization tools. Whether physical or virtual, they are collages of words and images that scream “me.”

What do Nike, Best Buy, Calvin Klein, Volkswagen, Supreme and many other brands all have in common? Their logos were created using the same typeface (family of fonts) called Futura – created in Germany by Paul Renner in 1927.

When you process information from a book, movie, a song or even a commercial, you will probably notice that not everything screams in your face. Every memorable message will always have its quiet, supporting parts in the background, with the most important portion highlighted.

Consistency is difficult, but it is necessary in order to communicate a message thoroughly. This goes hand-in-hand with your brand. There are reasons for why your logo is shaped the way it is, why you use specific colors and why there are all kinds of rules for what you can and what you can’t use when representing your brand.

Do you ever wonder why you see the same fonts everywhere? It’s probably for the same reason that you see similar cars everywhere.

Your home office should reflect your personality, while still making you feel comfortable and be productive.

A new year is a new opportunity to freshen up the image of a brand, whether it be your company or yourself. It’s easy to get stuck in a creative rut. It’s tempting to go with what worked in the past and just stick with it.

Opposites attract, and they’re certainly easier to read together. When creating any visual document, it’s important to choose colors with good contrast that bring out the best in each other.

How each piece of a company’s visual identity works together to communicate the brand’s essence is important. Good graphic designers don’t begin concepting in isolation.

To implement good design methods, think like a professional.

For one month, whenever I rode on an elevator, I made myself verbally engage with other riders – strangers.

Navigating a city as a young, able-bodied individual can be physically tough and mentally confusing. For the elderly, it can be nearly impossible at times.

With traveling sanctions now lifted, more people will witness first-hand the gorgeous, people-centered city of Havana, Cuba.

Many think that city environments are in opposition with nature. In fact, man-made infrastructure was once thought to be the solution to increasing sustainability of cities and communities.

Urbanization has long been associated with increased levels of mental illness. However, Stanford University recently found accessible, natural areas may be the key to helping sustain positive mental health for the 50 percent of the U.S. population now living in urban areas.