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Get to know Futura


What do Nike, Best Buy, Calvin Klein, Volkswagen, Supreme and many other brands all have in common? Their logos were created using the same typeface (family of fonts) called Futura – created in Germany by Paul Renner in 1927.

Futura is a sans-serif typeface, meaning the ends of its strokes are solid – not containing any anchoring serifs you’d see in a typeface like Times New Roman.

Futura was created in a time when modernism was growing because of emerging industrialization. This can be seen in its simplicity and efficiency. It is interesting to learn the place typography has in history.

Trey Gause, Jones PR

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