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When you process information from a book, movie, a song or even a commercial, you will probably notice that not everything screams in your face. Every memorable message will always have its quiet, supporting parts in the background, with the most important portion highlighted.
Just as Mozart’s masterpieces have their highs and lows, the way you present your brand should not always come across as big and bold.
In a fast world, always make sure that your viewers can process the message as quickly as possible – this means that some information will not be treated as importantly as other information.
