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Trust in business can be difficult to come by, and per the 2017 Edelman Trust Barometer, the general population’s trust in business, government, NGOs and media has rapidly declined recently.
Trust in business dropped in 18 countries and credibility of leadership roles dropped to an all-time low of 37 percent.
To maintain trust with clients, businesses must keep consistent, reliable, open communications. By directly addressing issues you can instill trust and loyalty in your audience that you have their best interests at heart.
When it comes to public relations, upholding the principles of ethics is a key trust builder.
– Jane Dvorak, SLJ 100 Communications
