Last year truly exhibited the power of video. Who hasn’t seen the viral success of videos like “Chewbacca Mask Mom” or Tasty videos? These are perfect examples of how good content gets watched and shared. It’s vital for businesses to incorporate video into their marketing strategies.
“People connect with video, especially if it’s presented in a way that’s authentic,” said videographer Jeff Dailey. “Video marketing should tap into how a product or service impacts real people and then demonstrate that through video narratives.”
As more companies use video as a marketing strategy, it’ll be important to start with great content.