314
In the 2024 Consumer Research Report by Salsify, 40% of shoppers said that User-Generated Content is “extremely” or “very” important when making a purchase decision. This proves the increasing relevance of UGC and is a wake-up call for businesses to start implementing it in their strategies.
Here are a few iconic and unique UGC campaigns from popular brands and what you can learn from them:
• Sephora’s Beauty Insider Community – relatable and showcases user experiences.
• Chipotle’s Lid Flip Challenge – understands the target audience and most effective platform for engagement.
• Spotify’s Spotify Wrapped – shareability and visually stunning graphics.
Learn more: c2-com.com
– Marie Patasin, C2 Communications, The SWFL 100