Home Business Iconic User-Generated Content (UGC) campaigns and what to learn from them

Iconic User-Generated Content (UGC) campaigns and what to learn from them

by The 100 Companies

In the 2024 Consumer Research Report by Salsify, 40% of shoppers said that User-Generated Content is “extremely” or “very” important when making a purchase decision. This proves the increasing relevance of UGC and is a wake-up call for businesses to start implementing it in their strategies.

Here are a few iconic and unique UGC campaigns from popular brands and what you can learn from them:

Sephora’s Beauty Insider Community – relatable and showcases user experiences.

Chipotle’s Lid Flip Challenge – understands the target audience and most effective platform for engagement.

Spotify’s Spotify Wrapped – shareability and visually stunning graphics.

Learn more: c2-com.com

– Marie Patasin, C2 Communications, The SWFL 100

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