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Engaging with customers on a personal level

by The 100 Companies

Are you still trying to implement a customer relationship manager (CRM) and track communications? Technology has advanced beyond rudimentary touchpoints and call logs.

Now is the time to explore Customer Experience Automation (CXA), which is the ability for automation to customize itself to every individual customer. Machine learning and other dynamic features turn your customer journey into hundreds of unique experiences – created fresh for every person. This can include creating unique send times for digital campaigns, predictive sending based on the recipient, unique routing through individual sequences, and content customization.

Interested in learning more? Ask about a complimentary demo of ActiveCampaign.

– Jovana Cresta Duhaylungsod, The Southwest Florida 100

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