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As a child growing up, Sally Schroder always tried to figure out ways to improve systems, from inventing a new way to weave pot holders to launching a birthday party supply business.
Later as an adult with an eBay listing store called Shop New(ish) – which has 5,000 women’s clothing items for purchase and 15,000 positive ratings – she was certain there had to be a better way to post items to the online marketplace. There wasn’t.
So she invested thousands of dollars and years of effort developing a proprietary software program called Efficilist to support similar eBay entrepreneurs.
– Caroline Parsley, The 100 Companies
