Gone are the days when businesses make announcements to media with hopes of next-day coverage. Social media has changed the way businesses engage with audiences.
Facebook Live recently launched, allowing users and businesses to live stream events as they are happening and instantly broadcast them to the globe. Facebook has always been the top platform for engagement, but now businesses can go live with a video update and get instant feedback as it is happening.
That is a powerful weapon in the business world; now it is up to the businesses to decide if they will pull the trigger.