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The world’s largest network of independent public relations agencies, PROI Worldwide, addressed the top trends shaping the future of marketing at its global summit.
Ranked the largest by PRovoke Media, PROI’s panel of experts discussed strategies to manage trends, including the expansion of artificial intelligence tools, how to communicate a company’s values without backlash, the power of employees as storytellers, the growing number of media channels and technology-based marketing software systems.
Marketing is changing faster than in previous decades, and the pace of change is expected to accelerate. This requires a team of marketing experts to stay ahead of trends.
– Brenda Jones Barwick, APR, Jones PR
