Tag:

creative

What’s your type?

by July 9, 2018

Most will pick a typeface simply based on how it looks. But where typography is concerned, function often trumps form.

Before picking a typeface for your next logo, publication or website, consider these things: Does it convey the tone or personality of the application? Is it legible at any size or does it have the right width for content? How does it pair with other typefaces? Does it have a complete character set or even go above and beyond with ligatures and special glyphs to fulfill all your typographic needs?

Choosing the right typeface is essential for successful graphic design.

– Chris Street, Jones PR

July 9, 2018 0 comment

Perplexed by pixels?

by June 25, 2018

Let’s talk pixels. If you’ve ever been asked for digital images, you might have heard the terms image size and resolution.

Image size is the width and height of an image in a unit of measurement like pixels or inches. The resolution is the number of pixels in a 1 inch x 1 inch area, called dots per inch (dpi).

An image that is 100 inches x 100 inches at 1 dpi has the same number of pixels as one that is 1 inch x 1 inch at 100 dpi. It’s important to know they are different but work together.

– Gilles Weingart, Jones PR

June 25, 2018 0 comment

Lifestyle Living + Wellness

Don’t be afraid of the white space

by May 29, 2018

When creating documents and marketing materials, it’s easy to think “I have this much space to work with, why not fill all of it?” While this often makes sense, it can really hinder your message.

There’s an old adage that says “less is more.” This holds true most of the time. While making things larger within the space makes them stand out, if everything is large then nothing stands out. Giving each element within a composition room to breathe makes each part more significant.

Don’t be afraid to leave some white space. You might be surprised how good it looks.

– Gilles Weingart, Jones PR

May 29, 2018 0 comment