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All organizations need an audience. Whether you’re selling products or services, or are a nonprofit or religious group, without people, you have no audience.
Live streaming is an excellent way to engage your audience with your unfiltered message. The anticipation generates buzz that excites people. Research finds live video generates 10 times as many comments as on-demand video. Cisco reports mobile video is expected to grow 62% by 2020.
Businesses are concluding that live streaming helps their bottom line, due to reaching broader and more engaged audiences. This trend isn’t slowing down, only rising in popularity. Lights! Camera! Action!
– Brenda Jones Barwick, APR, Jones PR
