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Triggers Changing Marketing Model


Businesses must adapt their marketing models to stay relevant in reaching their audiences with the right messages. At PROI Worldwide’s Global Summit in Sydney, Dr. Georg Kolb of Munich discussed three triggers:

Networking in the new model is connecting people by data. One-to-one communications remain essential, but now through technology. Second, analytics provide the tool for relevancy of audience and messaging.

Third is content marketing. Businesses must touch consumers at every channel through integration and storytelling. Jones PR represented Oklahoma at the Summit, and PROI Worldwide is ranked the sixth-largest global independent network by The Holmes Report.

Brenda Jones Barwick, APR, Jones PR

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