Home Business Building a Radical Sales Approach

Building a Radical Sales Approach

by

Traditional methods of B2B sales teams bringing solutions to prospects has changed. With easier, faster access to data and Googling solutions to a challenge, companies today have the resources to find a solution.

Brent Adamson of CEB, a best practice insight company, published The End of Solution Sales in Harvard Business Review, which identifies three strategies to build a radical sales approach: avoid the trap of established demand; target mobilizers, not advocates; and coach customers on how to buy.

This roadmap on how to adapt and be primed for change can ultimately make the difference in securing a customer’s business.

Brenda Jones Barwick, APR, Jones PR

You may also like

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

The Oklahoma 100