Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:
public relations
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Is your business looking to grow and improve? Of course it is. Maybe it’s time you think about refreshing your brand. This will allow you to take a step back and remind yourself why your business exists in the first place.
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As women’s issues come to the forefront with the #MeToo movement and a renewed focus on the gender pay gap, it should be no surprise that some of most successful PR campaigns of the past 20 years were aimed at empowering women.
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The communications landscape changes constantly with new innovations and techniques, and in 2018 companies must be prepared to keep up with the latest trends.
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I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.
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It’s quite the buzzword around the world, but does influencer marketing work? If done right, it certainly can, but if done wrong, it’ll see you burning through cash with little to no return.
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Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.
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Netflix is reviving Gilmore Girls – the charismatic TV series set in a storybook Connecticut town focusing on Lorelai Gilmore and her daughter Rory.