Size matters

In design and layout, it’s tempting to make everything as big as you can. And why not? All the information is important, otherwise it wouldn’t be in the project, right? But, when everything is big, then nothing stands out.

You need to create what is called a “visual hierarchy.” The main message or headline needs to be the largest text. The second most important information needs to be substantially smaller, then the third even smaller and so on.

If you have a nice image or graphic to include, make that the largest part. Make it the star of the show.

– Gilles Weingart, Jones PR