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One of the best tactics in your business arsenal already exists. Strategic partnerships are quickly becoming a necessity, especially in terms of marketing.
Partnerships can be created in a variety of ways but should include businesses or organizations that align with the mission of your company and have their own circle of influence. Recent high-profile partnerships include the Taco Bell “Taco Mode” Lyft Feature and Under Armour with rapper A$AP Rocky.
Who are your partnership opportunities? Find the players in your community by setting an objective, identifying those who will help you get there and complement your vision.
– Natalie Ghidotti, The Arkansas 100
