What makes a story newsworthy?

In this video, I tackle a fundamental question for association communicators: What makes something newsworthy? We’re often tasked with promoting stories that may not inherently grab headlines. Here’s a breakdown of the critical elements that can transform your association’s updates into compelling news:

• Timeliness is crucial.

• Relevance. Assess whether your content matters to your audience.

• The more significant the impact, the more newsworthy.

• Offer a unique perspective.

I also get into what interests a trade publication versus what resonates on a national scale. It’s essential to tailor your approach based on the scope and reach of the news you’re sharing.

– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100