More travelers will combine business with pleasure in 2024 – it’s called “bleisure”

More people will be traveling in 2024 according to a new report from Hilton. Will it be for business or pleasure? The answer is both.

Yes, the “bleisure” trend is real. Gen Z, Millennials, Gen X and Baby Boomers plan to combine PTO with work trips. Hilton surveyed more than 10,000 travelers from nine countries and found that most will invest in sleep, technology and experiences.

So, Hilton is upping its game by offering sleep machines and pillow menus. It is revamping food menus, offering more mocktail options. There will be more electric car chargers and, of course, pickleball courts.

– Vikki Locke, C2 Communications, The SWFL 100