Communication

An editorial calendar is a schedule of topics for your content. You may create an editorial calendar for owned content, such as media pitches, social media strategy, blogs and more.

Developing a good editorial calendar is a way to ensure that your content is working harmoniously and that your key messages are reaching your target audience.

1. Be strategic.

2. Consider company announcements.

3. Think about community events.

4. Don’t forget to plan for holidays.

5. Pay attention to what people are talking about and engaging with.

Final lesson: Don’t be too rigid. If something important comes up, it’s OK to stray from your calendar.

– Kelsey Fiedler, The Alaska 100

Every day we proofread something at home, work or school. When you are ready to edit your work, keep these tips in mind, and become a better writer.

• Concentration is key. Make sure you turn off distracting electronic devices.

• Print it out for editing. Reading aloud from a printed document will reduce your chances of missing an error.

• Read it backwards. Your brain will correct for common errors when proofreading your own writing.

Every great writer or editor should use whatever resources they have available to them when proofreading. Minimizing errors will only build your reputation in the professional community.

– Patricia Mills, The SWFL 100