A content strategy provides a framework for creating and distributing content that aligns with your association’s objectives, engages your audience and positions your association as a trusted resource and industry leader.
My top three reasons why a content strategy matters:
1. Consistent messaging: Ensure you stay consistent across platforms to build trust.
2. Audience engagement: Foster a sense of community and build relationships.
3. Optimization and measurement: Allow data-driven decisions and understand what resonates best with your audience.
Ultimately, a content strategy ensures that your content efforts are purposeful, targeted and effective in achieving your goals. Watch my latest Association Insights for more.
– Colleen Lerro Gallagher, OnWrd & UpWrd, The Association 100
