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Many brands have realized that Snapchat is being used daily by their target audiences. Some brands have launched their own Snapchat channels and work to put out quality content for their followers.
Now, thanks to geotarget filters, brands can launch filters by location without being on Snapchat themselves.
Therefore, a brand’s logo and products can be featured in potentially thousands of photos being sent to target audiences, and all a brand manager has to do is upload the design, choose its location, and sit back and watch the filter get used and the brand be promoted to their target audiences.
