Home Featured News Revolutionary 1Oklahoma NIL Organization enhances fan experience at OU

Revolutionary 1Oklahoma NIL Organization enhances fan experience at OU

by The 100 Companies

Launched last month, 1Oklahoma revolutionizes the NIL landscape at The University of Oklahoma (OU) by consolidating and enhancing previous NIL collectives into a single, forward-thinking organization that aims to advance OU Athletics.

This innovative model emphasizes a product-centric approach, offering fans unique subscription content, events, merchandise and exclusive partnerships. Unlike traditional models, 1Oklahoma provides tangible value and robust marketing ROI for brands and businesses while supporting student athletes.

OU joined the Southeastern Conference (SEC) July 1, and 1Oklahoma aims to energize and engage fans with unprecedented access and experiences. Fans can discover more as well as subscribe at 1Oklahoma.com.

– Brenda Jones Barwick, APRJones PR

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