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Simple question inspires $100 million brand

Bert Jacobs

At the 2018 Inc. 5000 Conference, Life is Good co-founder Bert Jacobs shared how a simple question inspired the $100 million company. Every evening at dinner, his mother asked: “Tell me something good that happened today.” Her focus on goodness sustained Bert, as well as his brother and fellow co-founder John, through a challenging home life.

Today, Life is Good continues to share goodness through Life is Good Kids Foundation. Ten percent of all T-shirt sales are donated to building a world where life is good for all children. Congrats to all of Oklahoma’s Inc. 5000 companies.

Brenda Jones Barwick, APR, Jones PR

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